La violencia de la publicidad contra la mujer
Gómez Patiño, María Guadalupe (Universidad de Zaragoza)
Resumen: La cultura oficial masculina no ha sabido establecer una representacio´n femenina adecuada y en el siglo XXI se siguen perpetuando los estereotipos sobre la mujer especialimente en la publicidad media´tica. A pesar de las teori´as feministas en torno a la imagen de la mujer, no se han encontrado vi´as para erradicar la violencia simbo´lica que genera un efecto que permea oda la sociedad. En este trabajo se presenta y analiza un caso ilustrativo, cuyo tratamiento publicitario (verbal e ico´nico) no favorece la igualdad, mientras que incrementa la discriminacio´n y el sexismo.
The official male culture has failed to establish an adequate representation of women in the 21st. century where traditional women’s stereotypes are being perpetuated specially in media advertising. Despite most feminist theories on women's image, no solution to solve the problems has been found to erradicate the symbolic violence which generate a permeability effect on society. This paper presents and analyzes a case study , whose advertising treatment (iconic and verbal) that does not favour equality, but increases discrimination and sexism.
Idioma: Inglés
Año: 2015
Publicado en: Questiones publicitarias 20, 1 (2015), 58-73
ISSN: 1133-6870
Originalmente disponible en: Texto completo de la revista
Tipo y forma: Article (Published version)
Área (Departamento): Periodismo (Departamento de Lingüística General e Hispánica)
You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
Exportado de SIDERAL (2016-07-12-11:36:25)
The official male culture has failed to establish an adequate representation of women in the 21st. century where traditional women’s stereotypes are being perpetuated specially in media advertising. Despite most feminist theories on women's image, no solution to solve the problems has been found to erradicate the symbolic violence which generate a permeability effect on society. This paper presents and analyzes a case study , whose advertising treatment (iconic and verbal) that does not favour equality, but increases discrimination and sexism.
Idioma: Inglés
Año: 2015
Publicado en: Questiones publicitarias 20, 1 (2015), 58-73
ISSN: 1133-6870
Originalmente disponible en: Texto completo de la revista
Tipo y forma: Article (Published version)
Área (Departamento): Periodismo (Departamento de Lingüística General e Hispánica)
You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use. Exportado de SIDERAL (2016-07-12-11:36:25)
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Record created 2016-07-12, last modified 2016-10-06