A strategic approach to network value in network industries

Fuentelsaz, Lucio (Universidad de Zaragoza) ; Garrido, Elisabet (Universidad de Zaragoza) ; Maicas, Juan P. (Universidad de Zaragoza)

Resumen: This article extends previous research on network industries by analyzing the role that firm strategy plays in markets where network effects are important. The authors postulate that firms can benefit from the existence of network effects through their strategic choices. The main premise of this article is that companies, by influencing expectations, coordination, and compatibility, can leverage network effects and network value. The authors empirically test their hypotheses in the mobile telecommunications industry, a paradigmatic example of a network industry. This study not only seeks to understand the impact of firm strategy on network value but also analyzes the impact of the latter on firm performance.

Idioma: Inglés

DOI: 10.1177/0149206312448399

Año: 2015

Publicado en: JOURNAL OF MANAGEMENT 41, 3 (2015), 864-892
ISSN: 0149-2063

Factor impacto JCR: 6.051 (2015)

Categ. JCR: BUSINESS rank: 3 / 120 = 0.025 (2015) - Q1 - T1
Categ. JCR: PSYCHOLOGY, APPLIED rank: 1 / 79 = 0.013 (2015) - Q1 - T1
Categ. JCR: MANAGEMENT rank: 4 / 192 = 0.021 (2015) - Q1 - T1

Factor impacto SCIMAGO: 6.353 - Strategy and Management (Q1) - Finance (Q1)

Financiación: info:eu-repo/grantAgreement/ES/DGA/S09
Financiación: info:eu-repo/grantAgreement/ES/MEC/FPU-AP2008-02327
Financiación: info:eu-repo/grantAgreement/ES/MINECO/ECO2008-04129-ECON
Financiación: info:eu-repo/grantAgreement/ES/MINECO/ECO2011-22947

Tipo y forma: Article (PostPrint)

Área (Departamento): Área Organización de Empresas (Dpto. Direcc.Organiza.Empresas)