Resumen: University degrees currently have aspects in their curriculum such as the need to develop the students’ abilities regarding teamwork, interpersonal skills and problems solving. For this reason, when making educational programming, the use of methodologies that include activities that encourage active student participation, can be of a great help. The proposal of Groups and Roles that is showed is based on the principles of active methodologies, in which the student takes an active role in their learning process, promoting a model that encourages him/her to reflect, analyze, draw conclusions, etc., seeking his/her involvement and commitment to make this process more formative. This work shows the results obtained after the application of this methodology in the lectures of the subjects from 1st, 2nd and 3rd Degree in Industrial Design and Product Development Engineering at the University of Zaragoza. With the development of these activities, the following aims have been achieved: detecting the mayor learning difficulties for the students; implementing the link between the contribution of contents of the subject, under study, and the further professional development of the students; developing students’ creativity; encouraging the awareness towards quality within work; developing skills in interpersonal relations and increasing motivation at work. This dynamics even though it has required an important degree of involvement, both by students and teachers, has been a positive and enriching experience. Idioma: Inglés DOI: 10.4236/ce.2015.619214 Año: 2015 Publicado en: Creative education 6, 19 (2015), 2105-2116 ISSN: 2151-4755 Financiación: info:eu-repo/grantAgreement/ES/UZ/PIIDUZ-14-114 Tipo y forma: Article (Published version) Área (Departamento): Área Expresión Gráfica en Ing. (Dpto. Ingeniería Diseño Fabri.)