The hotel management of e-wom. a cross-cultural analysis Spain-Italy

Berné-Manero, Carmen (Universidad de Zaragoza) ; Ciobanu, Andreea V. ; Marzo-Navarro, Mercedes (Universidad de Zaragoza) ; Pedraja-Iglesias, Marta (Universidad de Zaragoza)

Resumen: A lack of research in intercultural comparisons has been identified from the national and industrial perspective, and under the perceptions of those who make decisions about hotel services, particularly those related to the use of technologies. Thus, the specific objective of this study is to determine if the Spanish and Italian hotel industries converge or diverge in the process of acceptance, use and management of e-WOM. with this aim, the e-wIp model is tested through a multi-group analysis (MGA) with partial least Squares-Structural Equation modelling (plS-SEm). Then, a Hierarchical Cluster is carried out. the results announce more convergence than divergence and other collateral findings. Several useful conclusions are provided

Idioma: Inglés

Año: 2019

Publicado en: International journal of information systems and software engineering for big companies 6, 2 (2019), 7-18
ISSN: 2387-0184

Originalmente disponible en: Texto completo de la revista

Financiación: info:eu-repo/grantAgreement/ES/UZ/UZ2018-SOC-04

Tipo y forma: Article (Published version)

Área (Departamento): Área Comerci.Investig.Mercados (Dpto. Direc.Mark.Inves.Mercad.)