The hotel management of e-wom. a cross-cultural analysis Spain-Italy
Berné-Manero, Carmen (Universidad de Zaragoza) ; Ciobanu, Andreea V. ; Marzo-Navarro, Mercedes (Universidad de Zaragoza) ; Pedraja-Iglesias, Marta (Universidad de Zaragoza)
Resumen: A lack of research in intercultural comparisons has been identified from the national and industrial perspective, and under the perceptions of those who make decisions about hotel services, particularly those related to the use of technologies. Thus, the specific objective of this study is to determine if the Spanish and Italian hotel industries converge or diverge in the process of acceptance, use and management of e-WOM. with this aim, the e-wIp model is tested through a multi-group analysis (MGA) with partial least Squares-Structural Equation modelling (plS-SEm). Then, a Hierarchical Cluster is carried out. the results announce more convergence than divergence and other collateral findings. Several useful conclusions are provided
Idioma: Inglés
Año: 2019
Publicado en: International journal of information systems and software engineering for big companies 6, 2 (2019), 7-18
ISSN: 2387-0184
Originalmente disponible en: Texto completo de la revista
Financiación: info:eu-repo/grantAgreement/ES/UZ/UZ2018-SOC-04
Tipo y forma: Article (Published version)
Área (Departamento): Área Comerci.Investig.Mercados (Dpto. Direc.Mark.Inves.Mercad.)
You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use. You may not use the material for commercial purposes.
Exportado de SIDERAL (2023-10-06-14:06:57)
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Idioma: Inglés
Año: 2019
Publicado en: International journal of information systems and software engineering for big companies 6, 2 (2019), 7-18
ISSN: 2387-0184
Originalmente disponible en: Texto completo de la revista
Financiación: info:eu-repo/grantAgreement/ES/UZ/UZ2018-SOC-04
Tipo y forma: Article (Published version)
Área (Departamento): Área Comerci.Investig.Mercados (Dpto. Direc.Mark.Inves.Mercad.)
You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use. You may not use the material for commercial purposes. Exportado de SIDERAL (2023-10-06-14:06:57)
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Articles > Artículos por área > Comercialización e Investigación de Mercados
Record created 2021-02-16, last modified 2023-10-06