What characteristics of smart home speakers should companies invest in? Differences between actual and potential users
Resumen: The aim of the research is double. First, it aims to examine the importance of smart product features on users'' satisfaction and adopters'' purchasing intentions. Second, we want to analyse the possible quadratic effect of three features, autonomy, personality and human interaction on the two outcomes. The results show that the features of smart products that influence users'' satisfaction differ from those of adopters'' purchasing intentions. Finally, interesting managerial implications for smart product producers and dealers are offered.
Idioma: Inglés
DOI: 10.3232/UBR.2021.V18.N1.04
Año: 2021
Publicado en: Universia business review 69 (2021), 128-147
ISSN: 1698-5117

Tipo y forma: Article (Published version)
Área (Departamento): Área Comerci.Investig.Mercados (Dpto. Direc.Mark.Inves.Mercad.)

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