What characteristics of smart home speakers should companies invest in? Differences between actual and potential users
Ibáñez Lobato, A ; Lucia Palacios, L (Universidad de Zaragoza) ; Pérez Lopez, R (Universidad de Zaragoza)
Resumen: The aim of the research is double. First, it aims to examine the importance of smart product features on users'' satisfaction and adopters'' purchasing intentions. Second, we want to analyse the possible quadratic effect of three features, autonomy, personality and human interaction on the two outcomes. The results show that the features of smart products that influence users'' satisfaction differ from those of adopters'' purchasing intentions. Finally, interesting managerial implications for smart product producers and dealers are offered.
Idioma: Inglés
DOI: 10.3232/UBR.2021.V18.N1.04
Año: 2021
Publicado en: UCJC business and society review 69 (2021), 128-147
ISSN: 2659-3270
Factor impacto SCIMAGO: 0.21 - Economics and Econometrics (Q3) - Business, Management and Accounting (miscellaneous) (Q3)
Tipo y forma: Article (Published version)
Área (Departamento): Área Comerci.Investig.Mercados (Dpto. Direc.Mark.Inves.Mercad.)
You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use. You may not use the material for commercial purposes.
Exportado de SIDERAL (2022-11-24-10:10:24)
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Idioma: Inglés
DOI: 10.3232/UBR.2021.V18.N1.04
Año: 2021
Publicado en: UCJC business and society review 69 (2021), 128-147
ISSN: 2659-3270
Factor impacto SCIMAGO: 0.21 - Economics and Econometrics (Q3) - Business, Management and Accounting (miscellaneous) (Q3)
Tipo y forma: Article (Published version)
Área (Departamento): Área Comerci.Investig.Mercados (Dpto. Direc.Mark.Inves.Mercad.)
You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use. You may not use the material for commercial purposes. Exportado de SIDERAL (2022-11-24-10:10:24)
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Articles > Artículos por área > Comercialización e Investigación de Mercados
Record created 2022-01-19, last modified 2022-11-24