Managing consumer experience and online flow: Differences in handheld devices vs PCs

Barta, S. (Universidad de Zaragoza) ; Flavian, C. (Universidad de Zaragoza) ; Gurrea, R. (Universidad de Zaragoza)

Resumen: Offering a good experience to consumers is key for e-commerce companies. Therefore, providing them with flow experiences could lead to success for these organisations. Since the birth of the Internet, a wide range of research has studied flow in this context. However, few studies have examined the role that electronic devices play in flow experiences. Based on 570 consumer shopping experiences in Amazon, the differences between handheld devices (smartphones and tablets) and PCs (laptops and desktop computers) are examined as the main antecedents of flow experience using structural equation modelling, based on covariances. The results demonstrate the importance of including hedonic elements in the design of web pages (accessible from PCs). On the other hand, apps (accessible from handheld devices) should facilitate concentration and encourage the user''s time distortion to reach the flow state. The results can be useful for e-commerce companies in the design of their online platforms.

Idioma: Inglés

DOI: 10.1016/j.techsoc.2020.101525

Año: 2021

Publicado en: Technology in society 64 (2021), 101525 [10 pp]
ISSN: 0160-791X

Factor impacto JCR: 6.879 (2021)

Categ. JCR: SOCIAL SCIENCES, INTERDISCIPLINARY rank: 3 / 112 = 0.027 (2021) - Q1 - T1
Categ. JCR: SOCIAL ISSUES rank: 3 / 44 = 0.068 (2021) - Q1 - T1

Factor impacto CITESCORE: 6.5 - Business, Management and Accounting (Q1) - Social Sciences (Q1)

Factor impacto SCIMAGO: 1.138 - Business and International Management (Q1) - Sociology and Political Science (Q1) - Education (Q1)

Financiación: info:eu-repo/grantAgreement/ES/DGA-FSE/LMP65-18
Financiación: info:eu-repo/grantAgreement/ES/DGA-FSE/S20-20R METODO Research Group
Financiación: info:eu-repo/grantAgreement/ES/MCIU/FPU18-02037
Financiación: info:eu-repo/grantAgreement/ES/MICIU/PID2019-105468RB-I00

Tipo y forma: Article (Published version)

Área (Departamento): Área Comerci.Investig.Mercados (Dpto. Direc.Mark.Inves.Mercad.)