Science communication in social Media: Analysis of success on TikTok, Instagram, and YouTube across scientific disciplines

Aiger, Montserrat (Universidad de Zaragoza) ; Elboj, Carmen (Universidad de Zaragoza) ; Lozano-Blasco, Raquel (Universidad de Zaragoza) ; Acero-Ferrero, Marian (Universidad de Zaragoza)

Resumen: 1. Science communication in the information society
In contemporary society—characterized by the centrality of digital technologies and the constant flow of information (Castells, 2006)— science communication has gained prominence as a vital bridge between scientific knowledge and the general public. This process goes beyond the mere transmission of information or media literacy; it serves as a key tool in fostering critically engaged, informed citizens who are prepared to confront global challenges (Casta˜ no & Manresa, 2021; Buchanan, 2023).

Social media platforms enable direct communication between scientists and the public, prompting a reevaluation of the role of science in the public sphere and the communicative responsibilities of its representatives (Fernández-Muerza, 2019). However, the exponential increase in available information presents significant challenges: information overload and misinformation hinder the identification of reliable sources and the understanding of evidence-based knowledge (Moreno-Castro & López-Borrull, 2022).

Idioma: Inglés

DOI: 10.1016/j.chb.2025.108866

Año: 2025

Publicado en: COMPUTERS IN HUMAN BEHAVIOR 177 (2025), 108866 [13 pp.]
ISSN: 0747-5632

Tipo y forma: Article (Published version)

Área (Departamento): Área Psicología Social (Dpto. Psicología y Sociología)
Área (Departamento): Área Sociología (Dpto. Psicología y Sociología)
Área (Departamento): Área Psicolog.Evolut.Educac (Dpto. Psicología y Sociología)