Science communication in social Media: Analysis of success on TikTok, Instagram, and YouTube across scientific disciplines
Aiger, Montserrat (Universidad de Zaragoza) ; Elboj, Carmen (Universidad de Zaragoza) ; Lozano-Blasco, Raquel (Universidad de Zaragoza) ; Acero-Ferrero, Marian (Universidad de Zaragoza)
Resumen: 1. Science communication in the information society
In contemporary society—characterized by the centrality of digital technologies and the constant flow of information (Castells, 2006)— science communication has gained prominence as a vital bridge between scientific knowledge and the general public. This process goes beyond the mere transmission of information or media literacy; it serves as a key tool in fostering critically engaged, informed citizens who are prepared to confront global challenges (Casta˜ no & Manresa, 2021; Buchanan, 2023).
Social media platforms enable direct communication between scientists and the public, prompting a reevaluation of the role of science in the public sphere and the communicative responsibilities of its representatives (Fernández-Muerza, 2019). However, the exponential increase in available information presents significant challenges: information overload and misinformation hinder the identification of reliable sources and the understanding of evidence-based knowledge (Moreno-Castro & López-Borrull, 2022).
Idioma: Inglés
DOI: 10.1016/j.chb.2025.108866
Año: 2025
Publicado en: COMPUTERS IN HUMAN BEHAVIOR 177 (2025), 108866 [13 pp.]
ISSN: 0747-5632
Tipo y forma: Article (Published version)
Área (Departamento): Área Psicología Social (Dpto. Psicología y Sociología)
Área (Departamento): Área Sociología (Dpto. Psicología y Sociología)
Área (Departamento): Área Psicolog.Evolut.Educac (Dpto. Psicología y Sociología)
You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use. You may not use the material for commercial purposes.
Exportado de SIDERAL (2026-02-11-10:27:40)
Visitas y descargas
In contemporary society—characterized by the centrality of digital technologies and the constant flow of information (Castells, 2006)— science communication has gained prominence as a vital bridge between scientific knowledge and the general public. This process goes beyond the mere transmission of information or media literacy; it serves as a key tool in fostering critically engaged, informed citizens who are prepared to confront global challenges (Casta˜ no & Manresa, 2021; Buchanan, 2023).
Social media platforms enable direct communication between scientists and the public, prompting a reevaluation of the role of science in the public sphere and the communicative responsibilities of its representatives (Fernández-Muerza, 2019). However, the exponential increase in available information presents significant challenges: information overload and misinformation hinder the identification of reliable sources and the understanding of evidence-based knowledge (Moreno-Castro & López-Borrull, 2022).
Idioma: Inglés
DOI: 10.1016/j.chb.2025.108866
Año: 2025
Publicado en: COMPUTERS IN HUMAN BEHAVIOR 177 (2025), 108866 [13 pp.]
ISSN: 0747-5632
Tipo y forma: Article (Published version)
Área (Departamento): Área Psicología Social (Dpto. Psicología y Sociología)
Área (Departamento): Área Sociología (Dpto. Psicología y Sociología)
Área (Departamento): Área Psicolog.Evolut.Educac (Dpto. Psicología y Sociología)
You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use. You may not use the material for commercial purposes. Exportado de SIDERAL (2026-02-11-10:27:40)
Permalink:
Visitas y descargas
Este artículo se encuentra en las siguientes colecciones:
Articles > Artículos por área > Psicología Evolutiva y de la Educación
Articles > Artículos por área > Psicología Social
Articles > Artículos por área > Sociología
Record created 2026-02-11, last modified 2026-02-11