Product differentiation strategy and vertical integration: an application to the DOC Rioja wine industry

Fernández-Olmos, Marta (Universidad de Zaragoza) ; Dejo-Oricain, Natalia (Universidad de Zaragoza) ; Rosell-Martínez, Jorge (Universidad de Zaragoza)

Resumen: This study evaluates the importance of product differentiation as a determinant of vertical integration in firms. The proposed model also controls for known determinants of integration, such as transaction costs and firm-level capabilities. By identifying transaction-, firm- and strategy-level determinants, we derive testable predictions about the vertical integration decision. To test these predictions we analyze the Rioja wine industry, using a representative sample of 187 firms. Our paper concludes that reaching judicious vertical integration decisions requires a thorough analysis of some very diverse aspects, especially those related to mitigating opportunism, dealing with unforeseen contingencies and product differentiation.

Idioma: Inglés

DOI: 10.3846/16111699.2013.815130

Año: 2016

Publicado en: Journal of Business Economics and Management 17, 5 (2016), 796-809
ISSN: 1611-1699

Factor impacto JCR: 0.968 (2016)

Categ. JCR: ECONOMICS rank: 165 / 347 = 0.476 (2016) - Q2 - T2
Categ. JCR: BUSINESS rank: 100 / 121 = 0.826 (2016) - Q4 - T3

Factor impacto SCIMAGO: 0.283 - Business, Management and Accounting (miscellaneous) (Q2) - Economics and Econometrics (Q3)

Financiación: info:eu-repo/grantAgreement/ES/MICINN/ECO2009-09623

Tipo y forma: Artículo (PostPrint)

Área (Departamento): Área Organización de Empresas (Dpto. Direcc.Organiza.Empresas)