Understanding how customers engage with social tourism websites

Bravo, R. (Universidad de Zaragoza) ; Catalán, S. (Universidad de Zaragoza) ; Pina, J.M. (Universidad de Zaragoza)

Resumen: Purpose: This paper aims to analyse the effect of technology acceptance variables on customer attitude and customer engagement behaviours (CEB) with social tourism websites (STWs). Design/methodology/approach: An empirical study was carried out with 346 customers. A model was developed to analyse the relationships between CEB and their determinants. Partial least squares – structural equation modelling was used to test the model. Findings: Customers’ perceptions of enjoyment, ease of use, usefulness and trustworthiness positively influence their attitude towards STWs and their subsequent engagement behaviours [purchases, word of mouth (WOM) and referrals]. Originality/value: This study develops and empirically tests a model that analyses the impact of technology acceptance model variables on CEB, both transactional (customer purchases) and non-transactional (customer WOM, referrals and feedback), in the context of STWs.

Idioma: Inglés

DOI: 10.1108/JHTT-02-2019-0040

Año: 2021

Publicado en: Journal of Hospitality and Tourism Technology 12, 1 (2021), 141-154
ISSN: 1757-9880

Factor impacto JCR: 5.576 (2021)

Categ. JCR: HOSPITALITY, LEISURE, SPORT & TOURISM rank: 20 / 58 = 0.345 (2021) - Q2 - T2

Factor impacto CITESCORE: 6.9 - Computer Science (Q1) - Business, Management and Accounting (Q1)

Factor impacto SCIMAGO: 1.205 - Information Systems (Q1) - Computer Science Applications (Q1)

Financiación: info:eu-repo/grantAgreement/ES/DGA/S54-20R-GENERES Group
Financiación: info:eu-repo/grantAgreement/ES/MINECO-FEDER/ECO2017-82103-P

Tipo y forma: Artículo (PostPrint)

Área (Departamento): Área Comerci.Investig.Mercados (Dpto. Direc.Mark.Inves.Mercad.)