User Experience Dimensions in Digital Peer-to-Peer Platforms: A Grounded Theory Study of Airbnb Online Experiences

Cerdá-Mansilla, Elena ; Lozano-Blasco, Raquel (Universidad de Zaragoza) ; Rubio, Natalia

Resumen: The current context underscores the growing importance of online formats, prompting managers to focus on creating positive online experiences. This qualitative study examines seven types of online Airbnb experiences using a grounded theory approach and data triangulation. Our findings extend the six-dimensional brand experience scale, including sensory, affective, behavioral, and intellectual, as well as the additions of interactive and social dimensions, by identifying three new dimensions in Airbnb’s online experiences: mystical, spatio-temporal, and physical. The results suggest that, while these dimensions are present across different types of positive online Airbnb experiences, there are variations depending on the type of experience. Certain experiences, such as entertainment-focused ones, may ensure higher satisfaction and engagement by incorporating a broader range of these dimensions.

Idioma: Inglés

DOI: 10.3390/admsci15050169

Año: 2025

Publicado en: Administrative Sciences 15, 5 (2025), 169 [27 pp.]
ISSN: 2076-3387

Financiación: info:eu-repo/grantAgreement/EUR/AEI/TED2021-129513B-C22
Financiación: info:eu-repo/grantAgreement/ES/MICINN/PID2023-147414OB-I00

Tipo y forma: Article (Published version)

Área (Departamento): Área Psicolog.Evolut.Educac (Dpto. Psicología y Sociología)