Resumen: While an increasing number of organizations use gamified tools to attract talent, few studies have analyzed this phenomenon. Therefore, this study analyses the reactions of 239 candi-dates who participated in a real talent recruitment process based on a simulation game. The results show how the gamified tools used in talent recruitment increase candidates’ motiva-tion. Similarly, the results confirmed that the higher their motivation, the more positive are their perceptions of the selection process and the organization itself. Idioma: Inglés DOI: 10.3232/UBR.2019.V16.N3.04 Año: 2019 Publicado en: UCJC business and society review 16, 3/4 (2019), 146-179 ISSN: 2659-3270 Factor impacto SCIMAGO: 0.248 - Business, Management and Accounting (miscellaneous) (Q3) - Finance (Q3) - Economics and Econometrics (Q3)