Gamification and motivation: new tools for talent acquisition

Buil, Isabel (Universidad de Zaragoza) ; Catalán, Sara (Universidad de Zaragoza) ; Ortega, Raquel (Universidad de Zaragoza)

Resumen: While an increasing number of organizations use gamified tools to attract talent, few studies have analyzed this phenomenon. Therefore, this study analyses the reactions of 239 candi-dates who participated in a real talent recruitment process based on a simulation game. The results show how the gamified tools used in talent recruitment increase candidates’ motiva-tion. Similarly, the results confirmed that the higher their motivation, the more positive are their perceptions of the selection process and the organization itself.

Idioma: Inglés

DOI: 10.3232/UBR.2019.V16.N3.04

Año: 2019

Publicado en: UCJC business and society review 16, 3/4 (2019), 146-179
ISSN: 2659-3270

Factor impacto SCIMAGO: 0.248 - Business, Management and Accounting (miscellaneous) (Q3) - Finance (Q3) - Economics and Econometrics (Q3)

Financiación: info:eu-repo/grantAgreement/ES/DGA-FSE/S54-17R
Financiación: info:eu-repo/grantAgreement/ES/MINECO-FEDER/ECO2017-82103-P

Tipo y forma: Artículo (Versión definitiva)

Área (Departamento): Área Organización de Empresas (Dpto. Direcc.Organiza.Empresas)
Área (Departamento): Área Comerci.Investig.Mercados (Dpto. Direc.Mark.Inves.Mercad.)